Kevin Selby
Oct 28, 2025
Imagine walking onto a construction site and spotting a hammer lying on the ground. Without a second thought, you pick it up thinking it will be perfect for your project. The only problem? You don’t actually know what you’re building yet. Still, you start swinging. A wall here, a frame there, hoping it’ll all come together. But without a blueprint, all you end up with is a pile of wood and nails that never becomes anything functional. You might be really proud of your wall, but you’re never going to get your house.
That is the approach that many businesses take to AI and automation. They pick up the latest tool without taking the time to evaluate if it is the correct one for their use case. This is completely backwards. I can recall plenty of instances where businesses I have worked with have asked to implement an AI solution that could be solved through a simple process change. The real problem isn’t the lack of tools, it’s the lack of clarity around what needs to be built.
